AMBER FOOTBALL ADVISORY
Providing expertise on business strategy, market growth, and product evolution in the football performance and data sector.
WHO ARE WE
We are a specialised provider in the football technology and data industry, holding many years of experience.
Our collaborations span both U.K. and international clubs and organisations within the football ecosystem.
OUR EXPERTISE
Product Discovery
Providing industry experience and specialised guidance on the development and creation of new or current products and services, leveraging a vast network and personal knowledge.
BUSINESS GROWTH
Assist companies or divisions in enhancing their growth strategies by offering precise market insights on products, procedures, and pricing, thereby mitigating risks and optimising the likelihood of achieving success.
STRATEGY & DEVELOPMENT
With a deep understanding of the market and its current and emerging opportunities, assist in developing short-term and long-term strategies to enter new markets using either a blue ocean or red ocean approach.
SALES PIPELINES
Prospect new sales opportunities, cultivate relationships, and close deals to meet realistic revenue forecasts, from minimum viable product launch through established product lines. Retain existing customers while pursuing new business to achieve growth targets.
FUNDRAISING STRATEGIES & ADVICE
A proven track record of helping companies successfully pitch to investors by advising on business planning, defendable IP, market prospecting, and revenue forecasting.
KEY PARTNERSHIPS & ACCOUNTS
By cultivating an extensive network and building strong personal relationships, key accounts and partnerships are strengthened and utilised to access new opportunities for growth and success.
TESTIMONIALS
James is a professional in every aspect and has been instrumental in shaping our products and also building a market in the US with very limited resources. James' skills are a combination of having a deep knowledge of the sports industry and an impressive talent for listening and communicating with any person within an organisation. When I value people's skills always ask myself, would this person be one of the first employees I would hire when starting a new business? James is that person, his versatile skills and reliability make him a person you can trust with the most challenging projects and tasks.
Stefan Balk - CTO, TRACAB
There are few people I know with such a deep understanding of the football industry; from the tactics behind the game itself, to the latest technologies, to the business models that underpin the industry. It's hugely helpful to debate options with someone who sees all of the factors at play. James is a great communicator, always clear, prepared, and very thoughtful. He is confident to share his views but continues evolving them as he listens to different perspectives and seeks new information. He also builds great relationships and most importantly looks after them giving him a great network of contacts who trust him.
John Coulson - Managing Director, FootballViz (Ellipse)
James has been a key element of our team, bringing his expertise, knowledge, creativity, and innovative mind to the table. In addition, he is one of the most knowledgeable football data experts in the industry and has a deep understanding of both the product and business elements associated with this business sector. If you are looking for someone to help you shape your vision, your product, and ultimately your business, James is your man!
Arnaud Santin - CEO, SportsDynamics
I had the pleasure of working alongside James during his time at Twenty3, where he played a pivotal role in our business development and sales efforts. James possesses wide industry experience and deep football knowledge alongside a trusted network that significantly impacted our success in launching and establishing a strong foothold in the pro football club data analysis sector. I am confident he will bring the same level of excellence and enthusiasm to any future opportunity or role.
Vivion Cox - Founder, Twenty3
As both a player and coach in Major League Soccer for 20+ seasons, I have had some tremendous experiences and the pleasure to collaborate with some exceptional people. James Clarke-Reed has been one that has stood out. Due to his experiences on both the technical side of the game as a performance analyst and as a provider of high level sports technology, James has a well rounded perspective of how to deliver the most useful solutions for the needs of his clients as well as the importance of speed and accuracy in his execution. His work ethic, knowledge in his field, and commitment to his clients are some of the qualities that stand out the most.
Kerry Zavagnin - Assitant Coach at Sporting Kansas City, MLS
James is a professional in every aspect and has been instrumental in shaping our products and also building a market in the US with very limited resources. James' skills are a combination of having a deep knowledge of the sports industry and an impressive talent for listening and communicating with any person within an organisation. When I value people's skills always ask myself, would this person be one of the first employees I would hire when starting a new business? James is that person, his versatile skills and reliability make him a person you can trust with the most challenging projects and tasks.
Stefan Balk - CTO, TRACAB
There are few people I know with such a deep understanding of the football industry; from the tactics behind the game itself, to the latest technologies, to the business models that underpin the industry. It's hugely helpful to debate options with someone who sees all of the factors at play. James is a great communicator, always clear, prepared, and very thoughtful. He is confident to share his views but continues evolving them as he listens to different perspectives and seeks new information. He also builds great relationships and most importantly looks after them giving him a great network of contacts who trust him.
John Coulson - Managing Director, FootballViz (Ellipse)
James has been a key element of our team, bringing his expertise, knowledge, creativity, and innovative mind to the table. In addition, he is one of the most knowledgeable football data experts in the industry and has a deep understanding of both the product and business elements associated with this business sector. If you are looking for someone to help you shape your vision, your product, and ultimately your business, James is your man!
Arnaud Santin - CEO, SportsDynamics
I had the pleasure of working alongside James during his time at Twenty3, where he played a pivotal role in our business development and sales efforts. James possesses wide industry experience and deep football knowledge alongside a trusted network that significantly impacted our success in launching and establishing a strong foothold in the pro football club data analysis sector. I am confident he will bring the same level of excellence and enthusiasm to any future opportunity or role.
Vivion Cox - Founder, Twenty3
As both a player and coach in Major League Soccer for 20+ seasons, I have had some tremendous experiences and the pleasure to collaborate with some exceptional people. James Clarke-Reed has been one that has stood out. Due to his experiences on both the technical side of the game as a performance analyst and as a provider of high level sports technology, James has a well rounded perspective of how to deliver the most useful solutions for the needs of his clients as well as the importance of speed and accuracy in his execution. His work ethic, knowledge in his field, and commitment to his clients are some of the qualities that stand out the most.
Kerry Zavagnin - Assitant Coach at Sporting Kansas City, MLS
OFFICE
Mocatta House, Trafalgar Pl,
Brighton and Hove, Brighton BN1 4DU,
United Kingdom